Honda is dusting off the Insight nameplate for an all-new model that the company will preview at next month’s Detroit Auto Show. However, the quirky hatchback that wore the Insight badge prior is (thankfully) nothing close to the new one.
The Japanese automaker is making its intentions with the new Insight very clear. In a statement the company refers to the new Insight as an “upscale, stylish five-passenger sedan positioned above the Civic in Honda’s passenger car lineup.”
Given how the Accord sedan has grown in size over the last two generations, it comes as little surprise Honda has decided there’s space to slot in another sedan into the family.
The Insight will leverage Honda’s latest two-mode hybrid powertrain, making it the new pinnacle of Honda’s electrification efforts.
“With its sophisticated styling, dynamic stance, ample interior space and best-in-class performance, the all-new Insight embodies Honda’s approach to creating electrified vehicles without the typical tradeoffs,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales and general manager of the Honda Division, American Honda Motor Co., Inc. “You won’t have to be an electrification advocate to appreciate the new Insight – it’s a great car in its own right, independent of what’s happening under the hood.”
Honda first utilized the Insight name back in 1999 on the company’s first hybrid offering for the U.S. market. Originally intended to compete with the Toyota Prius, the Insight never really caught on to the volume sales market. Honda is making it clear with this third generation Insight it is taking a dramatically different approach than Insights of the past.
Honda says the 2019 Insight will go on sale in late 2018. The company is calling its Detroit debut a “prototype” of the real-deal Insight.