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Holden Brings Chevrolet Equinox to Australia

Holden Brings Chevrolet Equinox to Australia

The Holden brand has formally announced the all-new Holden Equinox. If the name sounds familiar, the look will as well. Holden’s new Equinox is simply a Chevrolet Equinox with Holden badging; a sign of the times in which Holden no longer manufactures vehicles.

Being a twin with the Chevy version isn’t a bad thing, though. Like the stateside Equinox, Holden is getting all three turbocharged engine options, plus a six-speed manual gearbox on the base 1.5-liter turbocharged four. The second turbo engine is the higher-output 2.0-liter, while Australians will also gain the Equionox’s 1.6-liter turbo-diesel next year.

The three engines will scatter across six different trim levels, with LTZ-V being the capstone of the lineup, which offers all-wheel-drive as standard fare. Those six trim levels will range from $27,990 to $46,290.

And as noted from the below interior shot, the Holden Equinox will be offered in right-hand drive configuration.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L





    Quote Originally Posted by isszy
    View Post

    Chevy has no real credibility or brand recognition here. My gut feel is that they will go down that path in the next couple of years. It will be a sales disaster and yet another excuse for GM to pull out completely.




    I get that but just thinking of starting over instead of ruining the Holden badge more.
    RedHotMike





    Quote Originally Posted by Andrew_L
    View Post

    Wonder if it would have done better with a Chevy badge on it instead of a Holden one.




    Slap a Chevy badge on and GM would drop to levels making todays volume look great. I bought a Colorado during the week and whilst I was at the dealership I had a poke around at the other models. In fairness to the BS Commodore, at the very least it's nice inside and out but sadly it's cornerstone demographic of the past are not interested and the grandpa set are thoroughly entrenched in the Camry/Mazda 6 which are also very good and I just don't see any compelling reason for them to change.

    As for the other things they had, tbh with the possible exception of the Astra (and there were plenty of them around with plates on and fkall km on them), nothing what so ever stood out and grabbed me as a car I'd seek out to own.

    I don't think the local shutdown had so much to do with their problems rather than killing their bread and butter car which was lightyears in volume above every single other model they sold. Move production off shore but still have the rwd V8 sedan and they would have had 1/2 a chance but killing local production and the car was just stupid beyond words.
    isszy





    Quote Originally Posted by Tone
    View Post

    Out of curiosity -- given the role GM played in the end of auto manufacturing in AU, do you think better-spec'd vehicles would make that much of a difference. Or, was Holden's brand so tied to homegrown manufacturing that it either needs to reestablish itself as something else (what, I'm not sure) or will ultimately fail?

    Listening to AU enthusiasts online, I sense that so much of Holden's branding was rooted in being "Australian's own" that it's kind of lost its whole foundation and meaning.




    Your use of the word 'rooted' is quite ironic. In Australian slang, root is another word for copulation. It is substituted for a word starting with F and ending in K. So yes Holden was rooted by GM.

    For obvious reasons, Australians don't 'root' for a football team - we barrack for them (barrack - AUSTRALIAN/NZ - Give support and encouragement to."I take it you'll be barracking for Melbourne tonight?")

    isszy





    Quote Originally Posted by Andrew_L
    View Post

    Wonder if it would have done better with a Chevy badge on it instead of a Holden one.




    Chevy has no real credibility or brand recognition here. My gut feel is that they will go down that path in the next couple of years. It will be a sales disaster and yet another excuse for GM to pull out completely.
    isszy





    Quote Originally Posted by Tone
    View Post

    Out of curiosity -- given the role GM played in the end of auto manufacturing in AU, do you think better-spec'd vehicles would make that much of a difference. Or, was Holden's brand so tied to homegrown manufacturing that it either needs to reestablish itself as something else (what, I'm not sure) or will ultimately fail?

    Listening to AU enthusiasts online, I sense that so much of Holden's branding was rooted in being "Australian's own" that it's kind of lost its whole foundation and meaning.




    In a large part, the second part of your statement is the case. But GM could have handled the transition so much better. Basically they alienated the core customer base by telling them that they were no longer interested in selling them cars. They actually put out statements to that effect, saying that they didn't want people who bought traditional RWD sedans. They also made statements along the lines of Australian car buyers needed to grow up and buy what GM wanted to sell them, not what they wanted to buy. They chased minority customer groups such as LGBTI which further alienated the traditional heterosexual male family man customer.

    Ford seem to have survived better, making a big deal of retaining their design centre and actually listening to customers. The Mustang has been a sales success against the odds, because there are no alternatives if you want a V8. The Ranger also does very well.
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