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GM Advances Self-Driving Tech With Strobe Acquisition

GM Advances Self-Driving Tech With Strobe Acquisition

General Motors has announced this morning it has acquired LIDAR start-up Strobe. The company will fold Strobe’s operations into that of Cruise Automation, which is wholly-owned by GM. The combination is expected to speed up GM’s development of self-driving vehicles.

Strobe is a three year old company based in Pasadena, Calif. that focuses on the development of LIDAR technology. LIDAR uses light to create high-resolution images that are far more accurate than camera images or radar technology. LIDAR is considered a pivotal technology for self-driving vehicles.

By combining Strobe with Cruise Automation, GM is bringing LIDAR expertise in-house. In theory, the combination will lead to faster development times and give GM access to Strobe’s patent portfolio related to LIDAR technology.

“Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, Founder and CEO, Cruise Automation.

Cruise Automation has been rapidly expanding its fleet of self-driving Chevrolet Bolt EV’s as the company ramps up real-world testing of its technology. The company revealed the first mass-produced self-driving vehicle last month.

Financial terms of the acquisition have not been disclosed by GM.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Jerome
    They are moving full steam ahead with self driving. Maybe they will be first to the punch with a Level 4 or 5 vehicle.
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