The Wall Street Journal reports that General Motors will introduce redesigned versions of the Chevrolet Traverse and GMC Terrain at the North American International Auto Show in Detroit next month.
The tandem of crossover sport-utility vehicles has not been revamped since 2009, as GM focused on updating its pickup truck and passenger car lineup in the wake of its bankruptcy filing.
Citing two sources who have seen the redesigned Terrain, the WSJ says that the crossover has adopted a more rugged look, indicating that GMC will aim to appeal to off-road enthusiasts and target traditional buyers of Fiat Chrysler’s burgeoning Jeep brand.
According to RBC Capital analyst Joseph Spak, GM has projected its per vehicle profit to increase by as much as $1000 once outgoing models of the Terrain, Traverse and other crossovers in its stable are replaced.
Through the first 11 months of the year, industry deliveries of crossovers and SUVs have totaled 6 million units, an increase of 7 percent over the same period a year ago.
Roughly 27 percent of GM’s annual U.S. sales are drawn from the crossover segment.
Read full article at: The Wall Street Journal »