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GM Files Trademark for 'Zora' Name

GM Files Trademark for 'Zora' Name

General Motors has filed for the trademark rights to the name Zora. The Zora name is generally associated with the Chevrolet Corvette, meaning there’s additional speculation surrounding the C8 Corvette.

This isn’t the first time GM has filed for the Zora trademark. The company did so previously in 2014. This filing, made on Dec. 12th, says the Zora mark would be used “motor land vehicles, namely, automobiles.”

Historically the Zora nameplate has been associated with the Corvette thanks to Zora Arkus-Duntov, one of the lead engineers on the original C1. Back then Arkus-Duntov was obsessed with shoving more power into the Corvette, being the engineer who championed adding a V-8 engine to the car. Arkus-Duntov was also obsessed with bringing another attribute to the Corvette: a mid-engine layout.

It just so happens that the evidence is stacked to suggest the next-generation C8 Corvette will likely be a mid-engined car. The Zora badge has been loosely tied to the C8 in leaked information, which comes as little surprise given the heritage between the two.

The big question at this point is what part of the Corvette the Zora bade will grace. Only time will answer that, as everything we know about the C8 is just speculation and rumors.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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