Dan Nicholson, General Motors’s vice president for global propulsion systems says that the company will be following through on a commitment to launch a version of the Chevrolet Cruze equipped with a new diesel engine.

Speaking to Automotive News at the Center for Automotive Research’s Management Briefing Seminars, Nicholson said that there are many loyal diesel car buyers now looking for options. “They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers,” he said.

Expected to arrive in 2017, the new Cruze diesel will feature a 1.6 liter engine that produces 136 hp and 275 pounds-feet of torque. Nicholson indicated that the powerplant was developed at its powertrain engineering center in Turin, Italy and is so quiet that it’s been internally code-named “whisper diesel.”

Despite the Volkswagen emissions scandal, Nicholson is optimistic about the viability of diesel-powered cars and trucks in the U.S. market. “It has been abandoned by others and we are happy to step in and be the leader,” he said.