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Chevrolet Offering Competitive Owners Cash for Blazer

Chevrolet Offering Competitive Owners Cash for Blazer

Chevrolet is putting a concerted effort into attracting non-GM buyers to the all-new Chevrolet Blazer. The bowtie brand has placed a $2,000 rebate on the Blazer, but its scope is limited to buyers that currently own competitors.

Known as conquest offers, rebates targeting competitors is nothing new; GM in particular uses these with some degree of frequency. In the case of the Blazer, prospects must currently own a 2005 or newer competitor vehicle or lease a 2014 or newer competitor. Chevy is also stipulating that buyers must finance through GM Financial to qualify for the rebate, according to Chevrolet consumer website. The offer expires on 4/30/19.

The revived Blazer began production in December 2018. GM reported at the end of March that Chevrolet dealers moved 3,023 units during the first quarter. In comparison, the revived Honda Passport–a primary competitor–started production around the same time and sold 4,814 units during the same period.

One criticism the Blazer has received is its price point. It starts at $28,800, but the price climbs fairly quickly to max out at around $50,000. Sales figures over the next quarter (since GM no longer releases monthly stats) will be a key barometer of the Blazer’s success since production should have been fully ramped by the start of the second quarter.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. carnut
    I think at the current rate this thing needs more money on the hood or pricing more in line with reality.
    Andrew_L
    Tone
    I don't really get this segment -- and my Dad owns an Edge. My guess is this is what older, affluent folks (like my Dad) buy now instead of a full-sized sedan. So, this is kind of the substitute for a full-boat Caprice or Impala. That said, the challenge I have with it is the base models aren't terribly appealing. You really seem to need to move up to premium models (the RS is particularly good-looking) and at that point they get a bit pricey. I nicely looking $28K Blazer would go a long way here.


    Well to be fair base model Caprice or Impalas aren't very appealing either lol
    Tone
    I don't really get this segment -- and my Dad owns an Edge. My guess is this is what older, affluent folks (like my Dad) buy now instead of a full-sized sedan. So, this is kind of the substitute for a full-boat Caprice or Impala. That said, the challenge I have with it is the base models aren't terribly appealing. You really seem to need to move up to premium models (the RS is particularly good-looking) and at that point they get a bit pricey. I nicely looking $28K Blazer would go a long way here.
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