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Chevrolet Gives Lineup The Redline Treatment

Chevrolet Gives Lineup The Redline Treatment

Chevrolet is using this week’s Chicago Auto Show to show off its new Redline models. Redline will be the brand’s new sporty appearance package, a trend we’re seeing across the industry as an attempt to standout and attract younger buyers to their dealerships.

The Redline concept is not a new one at Chevrolet. Chevy has shown Redline themed concepts at the annual SEMA show, including some a few months ago at the most recent show. Although we have to note the irony that GM’s defunct Saturn brand used to utilize the Redline name for its performance cars. Apparently the trademark survived the bankruptcy.

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos. Beyond that, design cues vary for each Redline model to increase uniqueness.

Chevrolet will offer Redline variants of the following models:

  • Cruze LT (sedan and hatchback)
  • Malibu LT
  • Camaro LT/SS (coupe and convertible)
  • Trax LT
  • Equinox LT
  • Traverse Premier
  • Colorado LT
  • Silverado Double Cab LT Z71, Crew Cab LTZ Z71

Silverado Redline is available now, with the remaining models staggering in between now and the end of 2017.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. ScarredKnight
    From what I've observed, it sure seems "non car" people are more excited about this redline series than "car people"! That can't be good, right?

    Cort, www.oldcarsstronghearts.com

    pig&cowValves.paceMaker * 1979 CC to 2003 MGM + 81mc

    "I'm thinking it over anyway" | Duncan Sheik | 'Barely Breathing'
    0fxxk0
    Every time I read an article about the Red-Line Chevy's I fall asleep. Is that the effect this package is supposed to have on people?.
    Andrew_L
    jgill16
    What's the meaning of this redline treatment if there is no upgrade in the engine. Ugh.


    Didn't Saturn have the Red Line tag first? I think then it was an actual performance upgrade too not just a trim.
    jgill16
    What's the meaning of this redline treatment if there is no upgrade in the engine. Ugh.
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