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Chevrolet Colorado ZR2 Starts At $40,995

Chevrolet Colorado ZR2 Starts At $40,995

The long-awaited news is finally out. How much does the Chevrolet Colorado ZR2 cost? Chevrolet’s answer: $40,995. The price includes a $940 destination charge and nets buyers a fairly long list of standard features.

“ZR2 is truly a segment of one and does everything well — from traversing heavy two-track trails to high-speed desert running and full-on rock crawling. We’re thrilled to be able to offer it for more than $2,500 less than the next closest comparable vehicles. Taken in the context of serious off-roading, $2,000 will buy you 50 years of annual passes to Arches National Park in Moab, Utah,” said Sandor Piszar, Chevrolet Trucks marketing director.

Aside from selected from extended and crew cab formations, buyers really don’t have a lot of options to choose from on the ZR2. The 2.8-liter Duramax diesel can be added as an option, as well as an up-level Bose sound system and dealer-installed spare tire mount in the bed.

The lack of options is solely because Chevrolet has opted to throw everything at this truck as standard fare. Aside from the off-road goodies such as DSSV shocks, 31-inch tires, even luxuries like navigation system are standard. Some off-road purists may be turned off by the lack of a “stripped” ZR2.

Despite the ZR2 crossing the $40,000 mark, it is still a relative bargain for the segment. The base Toyota Tacoma TRD Pro has a base price of $41,920 (including destination) and that’s with a manual transmission and less robust off-road mechanicals.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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 One Comment

  1. Feb 8, 2017 at 1:40 pm

    There are no stripped Ram Power Wagons or Ford Raptors either. Market has spoken?

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 Latest Forum Messages
  1. donmateo
    IIRC nav is a $495 upgrade on the Silvy, so it's only half way there. I'm sure this will sell fine, I would prefer a Silvy sized off roader personally.
    nsaporito
    FenwickHockey65
    The only standard option I wish was optional is the navigation. Leaving that off might've bumped the starting MSRP (without destination) under $40k.

    Everything else sounds good to me. I think there will be a lot of "lol $41k for a midsize truck?!" until people realize they can't get into a Raptor for under $48k, and the TRD Pro starts at the same price point and is completely inferior truck.


    This honestly came in cheaper than I was expected. There's a lot of expensive hardware on this truck.
    FenwickHockey65
    The only standard option I wish was optional is the navigation. Leaving that off might've bumped the starting MSRP (without destination) under $40k.

    Everything else sounds good to me. I think there will be a lot of "lol $41k for a midsize truck?!" until people realize they can't get into a Raptor for under $48k, and the TRD Pro starts at the same price point and is completely inferior truck.
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