The long-awaited news is finally out. How much does the Chevrolet Colorado ZR2 cost? Chevrolet’s answer: $40,995. The price includes a $940 destination charge and nets buyers a fairly long list of standard features.
“ZR2 is truly a segment of one and does everything well — from traversing heavy two-track trails to high-speed desert running and full-on rock crawling. We’re thrilled to be able to offer it for more than $2,500 less than the next closest comparable vehicles. Taken in the context of serious off-roading, $2,000 will buy you 50 years of annual passes to Arches National Park in Moab, Utah,” said Sandor Piszar, Chevrolet Trucks marketing director.
Aside from selected from extended and crew cab formations, buyers really don’t have a lot of options to choose from on the ZR2. The 2.8-liter Duramax diesel can be added as an option, as well as an up-level Bose sound system and dealer-installed spare tire mount in the bed.
The lack of options is solely because Chevrolet has opted to throw everything at this truck as standard fare. Aside from the off-road goodies such as DSSV shocks, 31-inch tires, even luxuries like navigation system are standard. Some off-road purists may be turned off by the lack of a “stripped” ZR2.
Despite the ZR2 crossing the $40,000 mark, it is still a relative bargain for the segment. The base Toyota Tacoma TRD Pro has a base price of $41,920 (including destination) and that’s with a manual transmission and less robust off-road mechanicals.