At an offsite event ahead of this week’s Detroit Auto Show Cadillac gave us a sneak peak at its electrified future. Previewing a still unnamed battery-electric crossover, Cadillac leveraged the venue to showcase something far more exciting about its future than the production-spec XT6 crossover found on the stage.
After debuting the XT6, Cadillac President Steve Carlisle pivoted the conversation to electrification by showcasing GM’s all-new battery-electric architecture. Based on somewhat of a “skateboard” layout, the new architecture will allow all GM brands to to convert nearly any vehicle type to full electrification. Cadillac says it will take the lead role in GM’s quest for electrification.
Cadillac then showcased a short video showing off a new crossover SUV model based on the new electric architecture. Of course, executives offered little to no detail on the future model other than to say it would come sometime within the product cadence slated for the next three years.
The crossover is launching the next-generation of Cadillac design, including a future without a traditional grille. A bold front clip design is highlighted with dramatic LED headlights and a light-up Cadillac crest in the center of a conceptualized shape where a grille normally would rest.
Based on the appearance, the Cadillac crossover appears to be a five-seat SUV and will serve as the brand’s first battery-electric vehicle when it eventually arrives to market globally.
Filling in some of the gaps on this mysterious new model, Cadillac executives did confirm the company is working on its next-generation Super Cruise autonomous driving system as well as a new infotainment system. Both systems were previewed in an additional video that showed off a Cadillac model that had the steering wheel fold into the dash, hinting the vehicle in the spotlight had fully-autonomous capabilities.
DETROIT — Cadillac furthered its recent product blitz today with the reveal of the brand’s first EV. This will be the first model derived from GM’s future EV platform. GM announced on Friday that Cadillac will be at the vanguard of the company’s move toward an all-electric future.
“Cadillac’s EV will hit the heart of the crossover market and meet the needs of customers around the world,” said Steve Carlisle, president of Cadillac. “It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.”
The Cadillac EV’s name and additional details will be revealed closer to launch. Today’s announcement is part of Cadillac’s aggressive product acceleration announced this week — in addition to revealing the all-new XT6 crossover, the company also hinted at both a future Escalade and an upcoming performance sedan. Overall, Cadillac will introduce new models at the rate of roughly one every six months through 2021.
GM’s future EV platform, which Cadillac will be the first to use, will be flexible, allowing the company to respond quickly to customer preferences with a relatively short design and development lead time. The Cadillac portfolio will eventually benefit from a variety of body styles that can be spun off this architecture.
The most advanced components within this platform are the drive units and battery cells, both of which are being designed for maximum usability throughout GM vehicle lineups in different countries. The EVs can be configured in front-, rear- or all-wheel drive, and the output of their battery systems will be adjustable based on vehicle and customer needs.