Cadillac’s chief marketing officer is leaving the brand on Jan. 31st. Uwe Ellinghaus has spent nearly four years at the company and has been responsible for transforming the brand’s advertising strategy.
News of Ellinghaus’ departure comes via and internal memo from Cadillac boss Johan de Nysschen, which was obtained by Automotive News. The memo states Ellinghaus is leaving the company for “personal reasons” and notes his accomplishments to the team since arriving in Jan. 2014.
“I’d like to personally thank Uwe for his partnership as a member of the leadership team and wish him the best as he pursues his future endeavors,” de Nysschen said in the memo according to Automotive News.
In recent years Ellinghaus has been the linchpin for transforming Cadillac marketing away from traditional to experimental advertising means. The company has been engaging in creative partnerships to promote its brand, including partnering with a helicopter operator to provide its clients rides from New York City to The Hamptons. Cadillac has also been heavily involved in the fashion industry with new marketing tie-ups.
Cadillac says a search for his replacement will be conducted over the coming months. Prior to Cadillac, Ellinghaus worked for Montblanc International and BMW AG.