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Cadillac Marketing Chief Resigning

Cadillac Marketing Chief Resigning

Cadillac’s chief marketing officer is leaving the brand on Jan. 31st. Uwe Ellinghaus has spent nearly four years at the company and has been responsible for transforming the brand’s advertising strategy.

News of Ellinghaus’ departure comes via and internal memo from Cadillac boss Johan de Nysschen, which was obtained by Automotive News. The memo states Ellinghaus is leaving the company for “personal reasons” and notes his accomplishments to the team since arriving in Jan. 2014.

“I’d like to personally thank Uwe for his partnership as a member of the leadership team and wish him the best as he pursues his future endeavors,” de Nysschen said in the memo according to Automotive News.

In recent years Ellinghaus has been the linchpin for transforming Cadillac marketing away from traditional to experimental advertising means. The company has been engaging in creative partnerships to promote its brand, including partnering with a helicopter operator to provide its clients rides from New York City to The Hamptons. Cadillac has also been heavily involved in the fashion industry with new marketing tie-ups.

Cadillac says a search for his replacement will be conducted over the coming months. Prior to Cadillac, Ellinghaus worked for Montblanc International and BMW AG.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    Part of a luxury marque is that even people who aren’t customers need to know and respect the brand. Whatever Cadillac has been trying to do, I don’t really get it. And I follow the car industry! I actually understand elements: the move to New York (a truly global yet very American city) and the focus on understanding the luxury experience. The trouble is it doesn’t all come together into any kind of compelling, emotional whole. I picture a Mercedes and I think power and bank-vault like construction. I think of BMW and it think: sedan that drives like a good sports car. I think Lexus and I immediately see craftsmen toiling over some tiny detail that most people won’t even notice. I think of Cadillac and I get a mash up of old school velour/wire wheels boats and angular cars with supercharged Vette Motors. It’s not clear and it’s not emotional. And, that’s not where one wants a brand to be.
    Dequindre
    Thank goodness! I've never understood his and Johann's vision in the marketing department. This hipster-rific Manhattan drivel has no synergy with the Cadillac brand. Most people in Manhattan, and other large cities, do not own cars. Because of the cost and availability of public transportation, they choose not to. Therefore, who exactly are Ewe and Johann marketing their products to?
    carnut
    I hope they don't put Melody Lee in there.
    2b2
    ^ oh! Andrew,

    that is a truly scary thought



    ...wonder if Johan will soon follow?
    Andrew_L
    Oh boy I hope Melody Lee doesn't take over his position
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