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Cadillac Marketing Chief Resigning

Cadillac Marketing Chief Resigning

Cadillac’s chief marketing officer is leaving the brand on Jan. 31st. Uwe Ellinghaus has spent nearly four years at the company and has been responsible for transforming the brand’s advertising strategy.

News of Ellinghaus’ departure comes via and internal memo from Cadillac boss Johan de Nysschen, which was obtained by Automotive News. The memo states Ellinghaus is leaving the company for “personal reasons” and notes his accomplishments to the team since arriving in Jan. 2014.

“I’d like to personally thank Uwe for his partnership as a member of the leadership team and wish him the best as he pursues his future endeavors,” de Nysschen said in the memo according to Automotive News.

In recent years Ellinghaus has been the linchpin for transforming Cadillac marketing away from traditional to experimental advertising means. The company has been engaging in creative partnerships to promote its brand, including partnering with a helicopter operator to provide its clients rides from New York City to The Hamptons. Cadillac has also been heavily involved in the fashion industry with new marketing tie-ups.

Cadillac says a search for his replacement will be conducted over the coming months. Prior to Cadillac, Ellinghaus worked for Montblanc International and BMW AG.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. germeezy1
    Cadillac can ill afford the slothful roll out of its full SUV lineup.
    Andrew_L
    0fxxk0
    When is the Xt3 due?...2020? 2022?..


    if they are lucky? Seems like the other crossovers from Cadillac have been taking forever to come out
    0fxxk0
    When is the Xt3 due?...2020? 2022?..
    germeezy1
    Andrew_L
    and I am sure it won't be voluntary


    Although it will certainly be presented as such. Johan will be unceremoniously exited under the guise of a desire to spend more time with his family.
    Andrew_L
    germeezy1
    I fear Johan will soon follow if the launch of the XT3 is not truly monumental.


    and I am sure it won't be voluntary
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