Home » Brand News » Cadillac Ditching Alphanumeric Names
Cadillac Ditching Alphanumeric Names

Cadillac Ditching Alphanumeric Names

Since Cadillac’s original renaissance back in the early 2000’s the brand has been hung up on alphanumeric names. It’s gotten even more complicated in recent years as the brand introduced numbers into the mix; ironic given the rich naming legacy the Cadillac brand has at its disposal. Apparently Cadillac has picked up on the irony, because it says its switching back to names.

News of the switch comes from a Car And Driver report that says the first Caddy to pack a real name will be the brand’s upcoming battery-electric crossover. This crossover–slated to arrive in 2022–will be based on GM’s new BEV3 architecture.

A Cadillac spokesperson has confirmed the move back to names, saying that the move will happen over time as Cadillac introduces all-new models or does a complete redesign of an existing one. If that strategy sounds familiar, it’s because the Lincoln brand has deployed the same approach as it pivots back to real names. The names selected for use could be some from Cadillac’s past or all-new names.

Cadillac does caution that numbers may still be utilized in some fashion to distinguish between various powertrains.

It appears Cadillac’s new naming strategy will coincide with its pivot to electrification, which is supposedly Cadillac’s last chance at revival.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
Thoughts?! We're all about community! Sound off in the comments, share your review or join the discussion in our forum.

Leave a Comment

 Latest Forum Messages
  1. Loflyt
    There were people at GMI that said they'd move to Canada if Obama/Trump were elected. Technically America should be empty... which would be fine with me because then Cadillac would have to build at least a few RHD vehicles...
    nsaporito
    Andrew_L
    There were folks over at GMI who swore they would never buy a Cadillac again if they went back to names....


    Sounds about right...
    Andrew_L
    There were folks over at GMI who swore they would never buy a Cadillac again if they went back to names.... lets see if they hold true to their word or backtrack.
Welcome to AutoVerdict: News, Reviews, Community