General Motors has now confirmed that they will drop the Buick Verano from North America. The news comes after reports surfaced earlier this month suggesting the little Buick’s fate was in question. According to Automotive News GM is planning to end Verano production this October.
More specifically, there will be a very short run of 2017 Buick Verano’s out of the company’s Lake Orion, Michigan assembly plant. After October, production of the Buick will end, although the Verano will continue to exist in the Chinese market.
GM is citing shifting U.S. demand from sedans to crossovers as the primary reason for dropping the Verano. Telling Automotive News, “The decision underscores the changing consumer market dynamics where there is a growing demand for SUVs in North America.”
Buick dealerships were informed of the decision earlier this month at a meeting in Minneapolis.