Home » Brand News » Report: 2018 Buick Regal TourX Starting At $29,995
Report: 2018 Buick Regal TourX Starting At $29,995

Report: 2018 Buick Regal TourX Starting At $29,995

Buick is hoping to reposition the Regal nameplate in 2018 from a midsize sedan to a wagon with the all-new TourX model. Thus far Buick has not officially announced the pricing scheme for the new Regal TourX, but CarsDirect has gotten their hands on alleged pricing of it. Assuming they’re correct (they have been in the past), the Regal TourX will start at $29,995 after destination.

The $29,995 figure is for the base 1SV model, which does not exactly come “well-equipped.” It does offer things such as 18-inch wheels, push-button start and active noise cancellation, but lacks things like a leather-wrapped steering wheel and other features.

More than likely, the 1SV model will rarely ever be found on dealership lots. Instead, the Preferred 1SB model will likely be where buyers migrate to with the TourX. The Preferred model will start at $33,575 and adds things like leather-wrapped steering wheel, power driver’s seat and fancy door sill plates.

Buyers wanting leather seats can migrate to the top-end TourX Essence model for $35,945. Aside from standard leather seating, Essence gains an eight-inch touchscreen and dual-zone climate control.

All models offer various options, such as a panoramic sunroof for $1,200 and a driver assistance package that includes adaptive cruise control. All models are also powered by a 250 horsepower version of GM’s 2.0-liter turbocharged inline-four mated to a new eight-speed automatic transmission.

In total, it appears Buick is taking a similar approach to Regal TourX pricing as it has with other models. That approach centers around finding market “white spaces” in which their entry has no immediate, obvious competitor.

For the Regal TourX, it appears it will be bridging the gap between wagons such as the Subaru Outback and VW Golf Alltrack and the luxury models, such as the BMW 3 Series Wagon and Volvo V60.

Will this be a viable strategy in the [allegedly] resurrecting wagon segment? Buick will soon find out.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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 Latest Forum Messages
  1. member12
    FenwickHockey65
    I'm just wondering how secure all that cladding is...maybe just a few pops and the wagon will look much better.


    Looks okay to me, but I agree that the Opel model without the raised suspension and cladding looks pretty cool. Allroad and Cross Country products from Audi and Volvo have additional tacked on cladding.

    Also after seeing the new Acura TLX's front clip, I appreciate the Regal much more.
    Andrew_L
    Tone
    We did get the G8, but not the GTO or SS. Oddly, we sometimes have gotten vehicles the US market didn't: we got the Euro M3 before the US did and others like the Chevy Orlando.


    Canada also got some unique Pontiac models over the years. Mostly small re-badged things but still.
    Tone
    arutherford
    Well I thought the whole SS/G8 thing was due to conversion rates. Never heard of that for Euro built cars.


    We did get the G8, but not the GTO or SS. Oddly, we sometimes have gotten vehicles the US market didn't: we got the Euro M3 before the US did and others like the Chevy Orlando.
    arutherford
    Tone
    Agreed. We are getting the hatch but no wagon. We are about 1/10 the size of the US market, so we don't always get low volume cars (like the SS). Rather this than the hatch, personally!


    Well I thought the whole SS/G8 thing was due to conversion rates. Never heard of that for Euro built cars.
    Tone
    arutherford
    Surprised you wouldn't be getting this. Doesn't seem like a good decision.


    Agreed. We are getting the hatch but no wagon. We are about 1/10 the size of the US market, so we don't always get low volume cars (like the SS). Rather this than the hatch, personally!
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