A new 30 second television commercial showcasing the Buick Envision makes it debut today during the U.S. Open golf tournament.

The ad, titled “Rock-a-Bye” is part of the “Experience the New Buick” campaign and features a father taking his son out for a late night drive in an unsuccessful attempt to lull the baby to sleep.

Manufactured in China, the Envision is a mid-size crossover which is slotted between the full-size Enclave and subcompact Encore in the Buick lineup. Availability of the 2016 Envision is currently limited to high-tend trim levels before the complete 2017 lineup arrives later this year.

Pricing for the Envision starts at $42,995, including destination fees.