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Thread: Cadillac Undercuts BMW 3 Series With $37,890 Pricing

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    Cadillac Undercuts BMW 3 Series With $37,890 Pricing

    Source: AutoVerdict
    July 18, 2019
    by Nick Saporito


    Cadillac is aiming to up the value proposition of its latest sedans. The luxury brand has announced the price tag for the all-new 2020 Cadillac CT5 sedan and it's undercutting significantly smaller luxury sedans, including the BMW 3 Series.*

    According to Cadillac the 2020 CT5 will carry a base price of $37,890 when it goes on sale later this year, including destination. The standard price will yield buyers several perks, including a 10-speed automatic transmission, 10-inch touchscreen display, forward collision alert, rearview camera and more.*

    In comparison, the current Cadillac CTS starts at $46,995, despite being a similar size to the CT5. Additionally, the BMW 3 Series and*Mercedes-Benz C Class both start above $41,000.

    The price difference between the CT5 and CTS highlights Cadillac's new strategy. The brand is essentially reverting back to the strategy it deployed with the first and second generation CTS; offer a bigger car for a cheaper price. It's created another "tweener" that doesn't fit into any of the existing segments in terms of price and size.*

    CT5 buyers wanted a little more will be able to opt for the CT5 Premium Luxury trim for a cost of $41,690 or the CT5 Sport model for $42,690.*

    All CT5's come equipped with a turbocharged 2.0-liter inline-four with 237 horsepower and 258 pound-feet of torque. Buyers can add all-wheel-drive for an extra $2,600, while a twin-turbocharged 3.0-liter V-6 will be added later.*

    Cadillac says its semi-autonomous Super Cruise system will arrive as a late addition to the 2020 CT5 option list.*

    The Cadillac CT5 is produced at General Motors' Lansing Grand River assembly plant in Lansing, Michigan.**

    Read full article at AutoVerdict

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  2. #2
    Senior Member Tone's Avatar
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    So, where is this going to put the CT4? Low $30K entry? Less? I guess the notion that the CT5 replaces both the ATS and CTS makes more sense now, given this pricing. Maybe if you know nothing about the history of these cars, this will make more sense? Because, from where I'm standing, it still feels like discounting, which may be great from a sales point of view, but might have negative impacts from a brand perspective.

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    Member tripowergto's Avatar
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    Wow, that's a significant price decrease from the current CTS which I always felt was overpriced since the debut of the 3rd Gen. This pricing could put the CT5 on my future consideration list. Sooner or later I'll need to replace our beloved 2009 Pontiac G8 GT. The harsh northeastern winters are beginning to take their toll on it, despite being a capable snow-mobile.

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    Senior Member CobaltSSKing's Avatar
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    This keeps two of the 3 sedans right in the sweet spot of where most of the demand is for the Lux sedan market.

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