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Thread: Planned Chevrolet Camaro Z/28 Reportedly Canceled

  1. #1
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    Planned Chevrolet Camaro Z/28 Reportedly Canceled

    Source: AutoVerdict
    July 3, 2019
    by Nick Saporito


    The picture for the Chevrolet Camaro seems to get grimmer by the week these days. After reports that the seventh-generation Camaro has been canceled, now reports are suggesting a Z/28 version of the current sixth-generation car are also canceled.*

    Blog website*Muscle Cars & Trucks*is the outlet reporting the alleged Z/28's death. This is the same outlet that reported the next-generation Camaro's demise; both stories cite anonymous sources familiar with GM product planning.*

    The report states GM has opted to cancel the planned Camaro Z/28 for a pretty basic reason: conserve cash. Instead of rolling out a low-volume Camaro, the company is going to use that cash to develop electric vehicles and autonomous technology. If true, this is clearly a sign of the times in which we live these days.*

    Aside from simply shifting cash to advanced tech development, GM is also reportedly airing on the conservative side in anticipation of an economic downturn.

    Camaro fans are likely not taking the news lightly. The last iteration of the Z/28 turned out to be a remarkable track car with its beastly 7.0-liter V-8. Given the sixth-generation car's significant handling improvements over the last generation car and its lighter weight, a revived Z/28 probably would have been an amazing car.*

    GM engineers were reportedly working on a unique V-8 engine for the now shelved Z/28. Dubbed the LT3, the engine was reportedly a naturally-aspirated 6.6-liter with the ability to high high in the rev range. Rumors of a unique engine make news of the Z/28 still birth even more difficult.*

    *

    Read full article at AutoVerdict

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  2. #2
    Senior Member Tone's Avatar
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    While I think a high-revving 6.6 V8 would be interesting, it doesn't address the fundamental challenges this car seems to have in the market. In a market where style matters, it has looks that it seems only existing Camaro enthusiasts can get excited about. It's poorly packaged to be an everyday car -- if you don't need a back seat, the Corvette is arguably both a better daily and a better weekend car. And, until recently, it's often the premium-priced car versus competitors.

    A lot of the above is baked into the car -- it's not easy to fix without a significant redesign. Looks like instead Chevy is just going to tweak the pricing and options and accept it won't be the market leader. That's probably the rational choice -- an expensive update to gain maybe 20,000 annual sales (and, probably less) probably doesn't make a ton of business sense. It's not like this is a huge market anymore.

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    Senior Member donmateo's Avatar
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    I think they made a mistake shrinking the platform to begin with...lacks a lot of function for more than a Sunday driver

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    Senior Editor nsaporito's Avatar
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    Quote Originally Posted by donmateo View Post
    I think they made a mistake shrinking the platform to begin with...lacks a lot of function for more than a Sunday driver
    Agreed. The 6th gen has (literally) always been a Cadillac in Camaro clothing.

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    Senior Member Tone's Avatar
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    I do like that they came up with a good performing, relatively light package. If GM design wasn't so married to yet another go at 1969, it might have opened up some packaging options to increase usability without making the car a lot bigger. Plus, given the larger CTS was also on Alpha, they clearly have some dimensional flexibility. This gen Camaro was probably among the least compromised -- it is what it is because someone at GM thought that was best.

    GM can make almost anything -- they have amazing engineering capabilities. But, they often seem to struggle with *what* to make -- the discipline of product management. They are much more comfortable chasing someone else's benchmarks (or their own past vehicles) than coming up with a truly unique idea. Right now, they are trying to build golden era BMWs and digitally remastered '69 Camaros and discovering to their chagrin that the audience for both is a lot smaller than they thought.

  6. #6
    Senior Editor nsaporito's Avatar
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    Quote Originally Posted by Tone View Post
    GM can make almost anything -- they have amazing engineering capabilities. But, they often seem to struggle with *what* to make -- the discipline of product management. They are much more comfortable chasing someone else's benchmarks (or their own past vehicles) than coming up with a truly unique idea. Right now, they are trying to build golden era BMWs and digitally remastered '69 Camaros and discovering to their chagrin that the audience for both is a lot smaller than they thought.
    I could literally write a book about how GM sucks when it comes to product management. It starts with their approach to marketing.

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