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Thread: 2019 Lincoln MKZ Gains Features, Loses Black Label Status

  1. #1
    News Dispatcher AutoVerdict's Avatar
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    2019 Lincoln MKZ Gains Features, Loses Black Label Status

    Source: AutoVerdict
    July 29, 2018
    by Nick Saporito

    The Lincoln brand is shuffling the trim level deck of the 2019 MKZ, including dropping the top-end Black Label guise from the 2019 model altogether. Despite losing its ultra-luxury version, all MKZ's are gaining some features.*

    Cars Direct*has discovered via the 2019 MKZ order guide that the car will gain automatic emergency braking standard on all trim levels. This feature will be added to Lincoln's existing suite of active safety gear called CoPilot360. The change means all MKZ's will come standard with the CoPilot360 package, which also includes things like adaptive cruise control, pedestrian detection and other features we've all come to expect on new cars today.*

    With the addition of so many standard features, Lincoln is cleaning up the trim lineup on the MKZ by removing the mid-level Select trim. While not likely to be missed by many, this now means buyers will have to step up to the MKZ Reserve II trim if they want Lincoln's optional 400 horsepower twin-turbocharged V-6 engine. Previously buyers could add the V-6 to the Select trim level for less money.*

    Sweetening the deal a littler further is the fact that, despite more standard features, the base price of the MKZ has only risen $460 to $36,990.*

    The price of the highest trim level MKZ is also lower for 2019 because Lincoln is discontinuing the MKZ Black Label editions. Lincoln launched the Black Label trim back in 2015 as a means to boosting their margins and giving buyers a higher-end option than your everyday Lincoln product.*

    The reasoning for the Black Label discontinuation is unknown, but we'd suspect few people were willing to fork over the big bucks required for what is effectively a fancier Ford Fusion. Since the Fusion is nearing its own death, it's safe to a assume these changes are an attempt to get everything they can out of the MKZ while it remains on the market.*

    Read full article at AutoVerdict

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  2. #2
    Senior Editor arutherford's Avatar
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    I wonder what the take rate of the Black Series must have been...

  3. #3
    Senior Member Andrew_L's Avatar
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    It could be since they are getting ready for it's replacement but still find it an odd move.

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