Results 1 to 5 of 5

Thread: Next Jaguar XJ will Become Electric Flagship

  1. #1
    Senior Editor nsaporito's Avatar
    My Vehicle
    2015 GMC Sierra All-Terrain
    Join Date
    May 2015
    Posts
    1,625

    Next Jaguar XJ will Become Electric Flagship

    Source: AutoVerdict
    January 22, 2018
    by Nick Saporito


    Jaguar is planning to reinvent its flagship sedan as an electric vehicle. The move is anticipated to position the new XJ as a formidable competitor to stiff competition from the Germans, while also positioning Jaguar as a maker of electric automobiles.*

    Reports suggest there's been a heated debate inside the Jaguar organization over what to do with the XJ. As sedan sales fall globally in favor of SUVs, the company has decided to retain the XJ, but with a twist. The car will allegedly migrate to a new five-door, hatchback-like design and become electrified.*

    Underneath the sleek new design will be a battery-electric powertrain similar to that of the upcoming I-Pace SUV. This means the XJ will be a pure electric vehicle, which will be a seismic shift compared to competitors such as the Mercedes-Benz S Class and BMW 7 Series. The new XJ is expected to offer a total range in excess of 300 miles, slotting it as a worthy competitor to the Tesla Model S.*

    Like the I-Pace, the electrical powertrain will be capable of offering dual-motors, which will enable all-wheel drive. Sources say Jaguar is going to great lengths to ensure the new XJ retains its sporty demeanor.*

    While a radical move, Jaguar's leap of faith with electrifying the new XJ is not entirely shocking. The automaker has consistently utilized the XJ as a source of innovation, including the first aluminum Jaguar model back in 2003.*

    The next Jaguar XJ is expected to launch in late 2019.*

    Read full article at AutoVerdict

    [Return to AutoVerdict blog]

  2. #2
    Senior Member Andrew_L's Avatar
    My Vehicle
    2013 Lincoln MKZ Hybrid
    Join Date
    Jun 2016
    Location
    St. Petersburg, FL
    Posts
    1,529
    That's a pretty hard transition thought they would have done a soft transition meaning still offering a gas engine but they are whole-hog on electric it seems like.

  3. #3
    Senior Member Tone's Avatar
    Join Date
    Apr 2016
    Location
    The Great White North
    Posts
    800
    I can see the logic -- the XJ is an also-ran in the large lux market, so it needs to be a brand leader if it isn't going to provide a lot of high-margin volume (like, say the S-Class does for Mercedes). But, the template they are contemplating sounds a lot like a copy of the Tesla Model S. So, my question to Jaguar is: what can you bring to the table that Tesla hasn't already?

  4. #4
    Senior Member donmateo's Avatar
    My Vehicle
    2012 Chevy Impala LTZ
    Join Date
    Jun 2016
    Location
    Land of the Free
    Posts
    331
    RIP....always loved the XJ. An icon in the luxury sedan market. Wish they would have botched the XF.

  5. #5
    Senior Member germeezy1's Avatar
    My Vehicle
    13 300 SRT8, 09 SRX V8 Sport, E36 325, 03 Focus, 00 Mountaineer, 95 Saturn SL1
    Join Date
    Apr 2016
    Posts
    191
    I just can not for the life of me understand shifting a car from a crowded market into another crowded class. The Tesla Model S, and Porsche Mission E will already be deeply entrenched in this segment prior to the debut of the XJ. Not to mention it will be easily shaded by the absolutely monumental Lucid Air.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •