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Thread: 2019 Ford Ranger Debuts With EcoBoost Engine

  1. #1
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    2019 Ford Ranger Debuts With EcoBoost Engine

    Source: AutoVerdict
    January 14, 2018
    by Nick Saporito


    Ranger returns! Ford has formally taken the cover off the 2019 Ranger midsize pickup truck. While the new truck is similar to the Ranger Ford already sells overseas, the company says this one has been designed specifically for North America, down to an EcoBoost engine.*

    Ford is hoping to seize on the fact that sales of midsize trucks are up 83 percent since 2014, largely to the credit of General Motors' reentry into what was a dying market segment back in 2015. In an attempt to snag some of the glory, Ford has crafted a midsize truck using a tried and true formula: F-150.

    The company is making no secret of the shared DNA between Ranger and the F-Series models, a homage that is paid even in exterior design. Ranger appears to be sharing most of its exterior with the global model, but the front clip design does offer a unique twist that ties the truck to the 2018 F-150.*

    Similarities to other Ford products is carried on inside Ranger, where the dash panel design is similar to F-150 and the Edge. The interior is highlighted with seating for five, an 8-inch touchscreen with Ford SYNC 3 and optional LCD display in the gauge cluster.*

    “Ranger has always held a special place in the hearts of truck fans,” said Hau Thai-Tang, Ford executive vice president, Product Development and Purchasing. “The all-new Ranger is designed for today’s midsize truck buyer, delivering even more utility, capability and technology for those who blend city living with more off-the-grid adventures on weekends.”

    Ford says the Ranger will initially be offered in XL, XLT and Lariat configurations. Specific Sport and FX Off-Road appearance packages will be offered on some of the trim levels. There's no word yet on a Raptor version of the Ranger for North America.*

    For now, Ford says all Rangers will be powered by the company's well-known 2.3-liter EcoBoost four-cylinder engine. So far the company is not releasing any specifications for the truck or engine, but in other applications this mill churns out around 300 horsepower, meaning it will be a formidable competitor to GM's V-6 trucks. The 2.3-liter will be exclusively paired to a 10-speed automatic.*

    From a feature perspective, Ford is throwing most of its latest gear on the Ranger. The list of features includes standard automatic emergency braking, while things such as Ford's smart trailer tow connector will also be offered.*

    Expect more details on the new Ranger as it nears its market launch later this year.**

    Read full article at AutoVerdict

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  2. #2
    Senior Editor arutherford's Avatar
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    Overall, it looks good enough and its proven on the global market already.

    I do want a few things:

    1. Raptor should be here as well.
    2. Needs two more engine choices including a diesel.
    3. A single cab option. I believe this is why the Tacoma continues to outsell the Colorado.
    4. Ford needs some upper level trims, but these are probably coming at a later date.

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    Senior Member 2b2's Avatar
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    I still want the *promised* unique-frontend-for-USA

    if...*IF* they get their act together for the Bronco (ie does NOT look like the worldwideRanger), then maybe they can put that front on the
    Attached Images Attached Images

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    Senior Member Andrew_L's Avatar
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    Quote Originally Posted by arutherford View Post
    Overall, it looks good enough and its proven on the global market already.

    I do want a few things:

    1. Raptor should be here as well.
    2. Needs two more engine choices including a diesel.
    3. A single cab option. I believe this is why the Tacoma continues to outsell the Colorado.
    4. Ford needs some upper level trims, but these are probably coming at a later date.
    I agree with the first 3 the most. I am not too worried about upper trims just yet. I would also like to see a manual option return. I know they aren't nearly as popular but if Chevy can still offer one then Ford should too.

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    Senior Member Tone's Avatar
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    Quote Originally Posted by arutherford View Post
    Overall, it looks good enough and its proven on the global market already.

    I do want a few things:

    1. Raptor should be here as well.
    2. Needs two more engine choices including a diesel.
    3. A single cab option. I believe this is why the Tacoma continues to outsell the Colorado.
    4. Ford needs some upper level trims, but these are probably coming at a later date.
    In interviews, it sounds like Ford's take on this is that where F150 is both a workhorse and a lifestyle vehicle, the Ranger is really focused almost exclusively on lifestyle vehicle market. That is they way they are dealing with the fact that there is a size/price overlap between the Ranger and the less expensive F150s.

    That being the case, I think the Raptor argument is a good one. Probably the diesel as well as, why it may not be cost-effective, some people really like the torque and range. It might be an argument against a single-cab option, though, as people will mostly be buying these as commuters and weekend-fun enablers. It sounds like there will be lots of opportunity for upper trims, but again, given their approach with the Ranger, some kind of junior Raptor seems like a no-brainer. Maybe they are saving that for the Bronco variant?

  6. #6
    Senior Editor arutherford's Avatar
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    My guess is that they will expand the engine range a year after when the Bronco debuts. The Bronco will need more than 1 engine and will likely be sold outside of the US as well. Having that volume built in will allow the Ranger to have more options.

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    Senior Member Andrew_L's Avatar
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    Quote Originally Posted by arutherford View Post
    My guess is that they will expand the engine range a year after when the Bronco debuts. The Bronco will need more than 1 engine and will likely be sold outside of the US as well. Having that volume built in will allow the Ranger to have more options.
    It should launch with more than one engine, launching with only the 2.3 EB is not a good move.

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