Results 1 to 8 of 8

Thread: Toyota Launches GR Sub-Brand

  1. #1
    News Dispatcher AutoVerdict's Avatar
    Join Date
    Aug 2014
    Posts
    4,502

    Toyota Launches GR Sub-Brand

    Source: AutoVerdict
    September 20, 2017
    by Nick Saporito


    Toyota has announced an entire lineup of new vehicles for Japan as part of a new sub-brand. Dubbed the GR models, the new lineup will commence the use of GR as Toyota's performance sub-brand. Despite the sporty intentions, there's not a lot of performance modifications on the GR lineup though.*

    So far Toyota has rolled out the GR trim only in Japan, but last week confirmed plans to launch the Yaris GRMN in Europe, suggesting the GR lineup will ultimately take on a global presence. The formula with GR appears to be, well, really simple. Toyota is focusing most of its efforts on upping the ante of sportiness inside and outside the models, while offering up one or two minor performance upgrades. Most models are getting revised suspension tuning.*

    Basically, the GR sub-brand appears to be a snooze-fest for actual enthusiasts. That said, Toyota will probably sell a ton of them as all automakers roll out sport trims that are light on actual mechanical upgrades.*

    So far there's no official word that we'll see the GR sub-brand arrive in the U.S. market.*

    Read full article at AutoVerdict

    [Return to AutoVerdict blog]

  2. #2
    Senior Member Andrew_L's Avatar
    My Vehicle
    2013 Lincoln MKZ Hybrid
    Join Date
    Jun 2016
    Location
    St. Petersburg, FL
    Posts
    1,085
    Oh baby those performance minivans!

  3. #3
    Editor FenwickHockey65's Avatar
    My Vehicle
    2003 GMC Envoy SLE/2007 Ford F-150 XL
    Join Date
    Oct 2015
    Location
    Kissimmee, FL
    Posts
    258
    At least they're trying...?

  4. #4
    Is this the resurrection of 1990s-era Pontiac? Where plastic cladding and/or fake air vents are added in the name of trying to make FWD commuter cars "sporty"?

  5. #5
    Senior Member 0fxxk0's Avatar
    Join Date
    Jul 2016
    Posts
    104
    Quote Originally Posted by BurnOut View Post
    Is this the resurrection of 1990s-era Pontiac? Where plastic cladding and/or fake air vents are added in the name of trying to make FWD commuter cars "sporty"?
    I can't wait to see the Wide-Track GRs!!

  6. #6
    Senior Editor arutherford's Avatar
    My Vehicle
    2013 Ford Focus
    Join Date
    May 2015
    Location
    Death Valley, USA
    Posts
    557
    Who is up for a Noah GR?

    ehh not me

  7. #7
    Senior Member Andrew_L's Avatar
    My Vehicle
    2013 Lincoln MKZ Hybrid
    Join Date
    Jun 2016
    Location
    St. Petersburg, FL
    Posts
    1,085
    Quote Originally Posted by BurnOut View Post
    Is this the resurrection of 1990s-era Pontiac? Where plastic cladding and/or fake air vents are added in the name of trying to make FWD commuter cars "sporty"?
    Ribbed for her pleasure!


  8. #8
    Senior Member 2b2's Avatar
    Join Date
    Apr 2016
    Location
    N-NW of Atlantis
    Posts
    539
    Quote Originally Posted by BurnOut View Post
    Is this the resurrection of 1990s-era Pontiac?...
    it actually resembles most of what I ranted for in Mission2020: The RETURN of MERCURY
    consisting primarily of waggy-hatch-CUVs and sportcoupes with 5 or 3 doors
    mission statement: the FUN side of (smaller)LUX, ALL electrified!,
    to exploit pricepoints, segments, and demographics less-consistent with Lincoln's goals & heritage

    &
    Dear God, Toyota is Building a Souped-up Prius
    TTAC
    - By Matt Posky on September 19, 2017

    Toyota’s GR-series passenger cars...
    Gazoo Racing, the automaker’s motorsport division and new in-house performance arm...
    Interestingly, Gazoo literally means “image” in Japanese...

    hoonable maniacs ...like... the supercharged Yaris GRMN (Gazoo Racing Masters of Nürburgring) with over 200 horsepower is a prime example...

    Among them is the bewildering Prius Prime GR Sport, a hot hatch variant of the economy-minded hybrid. Toyota has officially lost its mind...

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •