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Next-Generation Ford Focus Self-Promoting on Open Streets

Next-Generation Ford Focus Self-Promoting on Open Streets

Automakers generally go to great lengths to camouflage their future models, but not this time. Auto enthusiasts across Europe are photographing the 2019 Ford Focus out testing on open roads and it’s totally owning its unrevealed identity.

Basically Ford has forgone the typical shrouds and bizarre paint patterns in favor of a more obvious camo job. The next-generation Focus is wearing bright comic wraps, effectively advertising the test mule as the next Focus with the hashtag #TimetoFocus all over it.

Despite the playful attempt at camouflage, a great deal of the next Focus is in focus. Ford’s iconic hexagonal grille appears slightly larger than today’s Focus, while sharper LED headlights flank either side of it. The overall design theme appears cleaner than today’s car and even a bit larger, at least in sedan format.

Granted, in today’s world such guerrilla marketing tactics are not unusual, but they’re unusual in this application. For now it appears this tactic is exclusive to the European market, which is an important one for the Focus and Ford in general. Europe will also be amongst the first markets to get the new Focus next year as a 2019 model.

Those of us in the U.S. will have to wait a little while longer, though. The next-generation Focus is not slated to come to America until 2019 as a 2020 model. We have to wait for Ford to begin producing it in China and then import it to America; a controversial move the automaker took earlier this year after scrapping plans for a new plant in Mexico to produce it.




About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    clever camo
    Those fog lights look fake, which is good for they look odd to me.
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