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New Ford Edge Headed Down Under as 'Endura'

New Ford Edge Headed Down Under as 'Endura'

Ford Motor Company has announced via Facebook that the company will roll out a new SUV in Australia named the Ford Endura. The new Endura will be the same SUV known in other global markets as the Ford Edge when it goes on sale in 2018.

The Endura is Ford’s indirect replacement for the Territory, which was phased out of production in 2016 as the company ended its rear-wheel-drive Falcon program in Australia. Although Ford isn’t saying that the Endura is actually the Edge, insiders claim the company is renaming it for the Australia market primarily because Toyota offers special edition products in Australia with the Edge nameplate.

In Australia, the Endura will fit in the with rest of the company’s e-named SUVs, including the EcoSport, Escape and Everest.

Like the Edge everyone is already familiar with, the Endura will offer seating for five. Reports in Australia suggest the Down Under market will have Ford’s 2.0-liter turbocharged inline-four as the primary engine in the Endura.

Ford is expected to showcase a face-lifted version of the Ford Edge at next year’s North American International Auto Show in Detroit. This version of the Edge is anticipated to be the Endura for Australia.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    You call that an Endura? That's no Endura. THIS is an Endura:

    Dequindre
    That's a cool name!
    arutherford
    Too bad they couldn't use Edge down there.
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