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Report: Lincoln Planning All-Electrified Lineup

Report: Lincoln Planning All-Electrified Lineup

A new report suggests Ford’s luxury brand Lincoln is planning to offer an electrified version of every product in the brand’s portfolio. The plan allegedly calls for a hybrid or all-electric variant of every vehicle by 2022, a plan that would mirror that of most global luxury nameplates.

The report out of Reuters cites unnamed sources familiar with Ford’s product planning. According to the source, the plan to electrify Lincoln could be announced as soon as Oct. 3rd, when new Ford CEO Jim Hackett is slated to announce his updated strategy for the automaker. Despite Hackett possibly making the announcement, the source says the plans were put in place prior to Hackett taking the helm at Ford.

Recent reports have claimed Ford is working on rolling out a plug-in hybrid version of the Lincoln MKC crossover, technology that would be shared with the Ford Escape. A conventional hybrid variant of the new Lincoln Navigator SUV is also expected. The remaining Lincoln lineup would likely be electrified as each model undergoes a redesign, including the MKZ, Continental and MKX. A hybrid model of the upcoming Lincoln Aviator SUV–a sibling to the Ford Explorer–is also expected when it launches in 2019.

Electrifying the entire Lincoln portfolio would come as little surprise. Lately almost every global luxury automaker has declared plans publicly to electrify the majority or all of their respective lineups. Daimler AG, BMW Group, Jaguar Land Rover and Volvo have all announced electrification plans recently.

The plans are coming as the Chinese government is proposing requiring automakers offer higher levels of electrification on vehicles as the world’s largest auto market attempts to combat air pollution. Luxury brands in particular are also wishing to combat Tesla and its electric luxury vehicles.

Ford has already announced a $4.5 billion investment into electrifying part of its fleet. As part of the announcement the company confirmed several new electrified models, but to date has not provided official confirmation of any additional electrified Lincolns.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. nsaporito
    arutherford
    The MkZ Plug in could have been done yesterday....


    Yes, always have found it odd they didn't just pull the trigger on that.
    arutherford
    The MkZ Plug in could have been done yesterday....
    Andrew_L
    It only makes sense to do this. Do or die.
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