Lincoln impressed all when it revealed the 2020 Aviator, so perhaps it should come as no surprise it is coming with a hefty price tag. Lincoln’s online configurator has been published, allowing us to see everything from its $52,195 starting price to the fact it flies up past $90,000 when fully decked.
The Aviator’s base price (which includes destination charges) includes rear-wheel-drive and quite a bit of equipment. All Aviators come with 19-inch wheels, LED headlights, a 10-inch touchscreen, Lincoln CoPilot 360 active safety equipment, Lincoln Drive Modes and more.
While a $52,195 base price sounds kind of high, it actually undercuts most of the competition. It’s nearly $10,000 less than a BMW X5 xDrive40i, $2,500 than the current Mercedes-Benz GLE Class and $2,350 under the Audi Q7. It’s also worth mentioning that Aviator’s standard twin-turbocharged 3.0-liter with 400 horsepower has significantly more power than all of its German rivals base engines.
Where Aviator’s price begins to take off is with its plug-in hybrid model, known as the Grand Touring. A base Grand Touring model starts at $69,895, which includes all-wheel-drive and electrified twin-turbocharged V-6 with 450 horsepower and a staggering 600 pound-feet of torque.
Regardless of whether buyers opt for the gas-only model or the Grand Touring, they have three trim levels to pick from: standard, Reserve and Black Label. Each trim level brings with it additional features, of course. All-wheel-drive can be added to standard or Reserve trim levels for an additional $2,500, but it is standard on Grand Touring and Black Label models.
An Aviator Reserve will set buyers back at least $56,190, while the coveted Black Label versions will start at $78,790 with the gas engine. Should you want the cream of the crop Aviator Grand Touring Black Label, your cost of entry will be $88,895.
Add on every single option to the Grand Touring Black Label and the top-end Aviator will set you back $91,145. Given the larger Navigator crests $100,000, this price point on the Aviator should come as little surprise.