Update: Ford has confirmed our speculation. In celebration of World Emoji Day, Ford has released an official pickup truck emoji. It’s unclear when this new emoji will begin arriving to keyboards near you, but it is in the works.
Ford Motor Company has released a teaser video of some kind of small pickup truck. It’s a bit of a head-scratcher, but speculation seems to point to this stunt being a new emoji instead of a real vehicle.
The video (below) shows several sketches of the pickup, talking about how it is a challenge to develop a new vehicle. Ford ends the video with a covered profile view of this pickup, which makes it look rather cartoonish.
As the video ends, it says “coming to a keyboard near you” with a text message bubble popping up that says “Hopefully” with the cross-fingers emoji.
Ford isn’t saying anything about this strange pickup. Insiders are also unaware of any new, tiny pickups coming to market anytime soon.
Nonetheless, Ford has something up its sleeves and we’ll all learn more about it soon, apparently.