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Updated: Ford Teases Mysterious Small Pickup

Updated: Ford Teases Mysterious Small Pickup

Update: Ford has confirmed our speculation. In celebration of World Emoji Day, Ford has released an official pickup truck emoji. It’s unclear when this new emoji will begin arriving to keyboards near you, but it is in the works.

Ford Motor Company has released a teaser video of some kind of small pickup truck. It’s a bit of a head-scratcher, but speculation seems to point to this stunt being a new emoji instead of a real vehicle.

The video (below) shows several sketches of the pickup, talking about how it is a challenge to develop a new vehicle. Ford ends the video with a covered profile view of this pickup, which makes it look rather cartoonish.

As the video ends, it says “coming to a keyboard near you” with a text message bubble popping up that says “Hopefully” with the cross-fingers emoji.

Ford isn’t saying anything about this strange pickup. Insiders are also unaware of any new, tiny pickups coming to market anytime soon.

Nonetheless, Ford has something up its sleeves and we’ll all learn more about it soon, apparently.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. carnut
    They are supposedly working on a smaller pickup but this cardboard teaser is silly.
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