Well chalk this piece of news as slightly less than shocking. Ford Motor Company has announced a few statistics about sales of its redesigned 2017 Super Duty and–drum roll–the high-end models sell the best. The news follows near-constant trends in the pickup truck market, in which the luxury trim levels ultimately end up selling the best.
In the Super Duty’s case, over 71 percent of retail sales have been of Lariat, King Ranch or Platinum trim levels in Crew Cab formation with 4×4 and Ford’s PowerStroke 6.7-liter diesel. This news comes about three months into the new Super Duty’s launch, which has led to a 24 percent sales increase this year.
Texas – home to Ford’s two largest truck regions – saw Super Duty sales rise 45 percent in Dallas and 38 percent in Houston. More than 81 percent of these sales include Lariat, King Ranch and Platinum series trucks, with demand for 4×4 and Crew Cab configurations outpacing the rest of the country by 97 percent.
“The technology features in the new F-Series trucks, in particular the all-new 2017 Super Duty, are generating even greater interest,” said Chaz Gilmore, managing partner, Grapevine Ford Lincoln, near Dallas. “This truck is bringing a lot of new buyers out of competitive brands and into the Ford family. Ford really knocked it out of the park with this truck’s performance, options and technology offerings.”
Ford also says retail sales are up 33 percent on the Super Duty, suggesting the truck is bringing in some new buyers to the fold. Rest assured, those buyers will likely continue flocking to the higher-end trim levels, just as they seem to be with all pickup trucks these days.