Ford Motor Company cannot keep up with demand for its redesigned Ford Expedition and Lincoln Navigator SUVs. The automaker is expected to announce an additional investment into the Louisville, Kentucky assembly plant that produces them in an effort to speed up production.
According to Ford, dealerships can’t keep the 2018 Expedition and Navigator in stock right now. Most dealerships are reporting that the SUVs are sold almost as soon as they are unloaded from the delivery truck. This good problem is bad enough CEO Jim Hackett has put a ban on employees buying either SUV to free up as many as possible for paying customers, according to Automotive News.
To further align supply with demand, Ford will announce a $25 million investment into its SUV assembly plant. The investment is expected to speed up the assembly line to the point Ford will ultimately produce 25 percent more SUVs this year than originally planned. Details as to how Ford will achieve this have not been disclosed.
This upcoming announcement is in addition to $900 million Ford has already invested in the Louisville plant to produce the new SUVs.
Recently redesigned for 2018, both the Expedition and Navigator are considered highly competitive in the full-size SUV segment. Average transaction prices for the Expedition were up $7,800 in January, while the new Navigator managed a massive increase of $21,300.
Full-size SUVs are notorious profit centers for automakers, so Ford’s eagerness to produce more of them comes as little surprise.