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Ford Rolling Out New China-Only Crossover

Ford Rolling Out New China-Only Crossover

Ford Motor Company is rolling out a new crossover unique to the Chinese market. The new utility is expected to fill a void in the automaker’s Chinese lineup.

Dubbed the Territory, the China-only product is carrying a familiar Ford name. Ford has offered a Territory in other global markets over the years, including in Australia. That said, this Territory was developed in China by Ford and the company’s joint-venture partner, Jiangling Motors.

The Territory will be powered by a gasoline engine, but mated to a 48-volt mild hybrid system by default. Ford will also offer a plug-in hybrid variant of the Territory.

From a size perspective, Ford says the Territory will slot between the company’s EcoSport and Kuga products in China. The goal is for this utility to appeal to entry-level Chinese customers, where the automaker feels like there is a lot of market potential.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    arutherford
    We ge the Maverick instead.


    That's true I forgot about that.
    arutherford
    Andrew_L
    The crossover class is so crowded not sure how this will do. If it does do well I can't see it ever coming to the US but I could be wrong on that.


    We ge the Maverick instead.
    Andrew_L
    The crossover class is so crowded not sure how this will do. If it does do well I can't see it ever coming to the US but I could be wrong on that.
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