Ford Motor Company is rolling out a new crossover unique to the Chinese market. The new utility is expected to fill a void in the automaker’s Chinese lineup.
Dubbed the Territory, the China-only product is carrying a familiar Ford name. Ford has offered a Territory in other global markets over the years, including in Australia. That said, this Territory was developed in China by Ford and the company’s joint-venture partner, Jiangling Motors.
The Territory will be powered by a gasoline engine, but mated to a 48-volt mild hybrid system by default. Ford will also offer a plug-in hybrid variant of the Territory.
From a size perspective, Ford says the Territory will slot between the company’s EcoSport and Kuga products in China. The goal is for this utility to appeal to entry-level Chinese customers, where the automaker feels like there is a lot of market potential.