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Ford Fusion Name May Return on a Wagon

Ford Fusion Name May Return on a Wagon

The Ford Fusion nameplate may not disappear when the car is discontinued in a few years after all. A new report suggests Ford is planning to hang onto the name, but affix it to a wagon-like vehicle instead of a three-box sedan.

Right now there are very limited details as to what the automaker is planning for this alleged new vehicle. Supposedly Ford wants to craft a vehicle that can compete with the likes of the Subaru Outback; a taller, longer vehicle than today’s Fusion sedan.

Despite the lack of details, Ford has publicly commented that the company will likely keep the Fusion name in the long run.

“While current Ford Fusion production ends in a few years, we’ll likely continue to use the name because of its awareness, positive imagery and value with consumers,” Ford spokesman Mike Levine stated to USA Today.

Earlier this year Ford confirmed the automaker will discontinue all cars from its U.S. lineup aside from the Mustang and a single variant of the next-generation Focus. The announcement has stirred much debate from industry analysts; some of who question the sanity of Ford’s stark move away from cars.

Ford CEO Jim Hackett has defended the move by citing declining car sales across the industry and stating that most Ford cars are not profitable.

Last year Ford sold 209,623 Fusion sedans, beating nearly every sport wagon on the market, including the Subaru Outback.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. arutherford
    carnut
    So a new Fusion will sprout and be akin to a more macho Ford Freestyle I guess.


    Ford Freestyle, you say?

    carnut
    So a new Fusion will sprout and be akin to a more macho Ford Freestyle I guess.
    Andrew_L
    I hope it doesn't have a ton of black cladding
    arutherford
    I thought this was the case when Ford specifically said they were killing the Fusion sedan.
    nsaporito
    This is an interesting idea. I'm not sure keeping the Fusion name on a vehicle that is totally different than the current Fusion is going to make much of a marketing/sales impact, but who knows.
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