The Ford Fusion nameplate may not disappear when the car is discontinued in a few years after all. A new report suggests Ford is planning to hang onto the name, but affix it to a wagon-like vehicle instead of a three-box sedan.
Right now there are very limited details as to what the automaker is planning for this alleged new vehicle. Supposedly Ford wants to craft a vehicle that can compete with the likes of the Subaru Outback; a taller, longer vehicle than today’s Fusion sedan.
Despite the lack of details, Ford has publicly commented that the company will likely keep the Fusion name in the long run.
“While current Ford Fusion production ends in a few years, we’ll likely continue to use the name because of its awareness, positive imagery and value with consumers,” Ford spokesman Mike Levine stated to USA Today.
Earlier this year Ford confirmed the automaker will discontinue all cars from its U.S. lineup aside from the Mustang and a single variant of the next-generation Focus. The announcement has stirred much debate from industry analysts; some of who question the sanity of Ford’s stark move away from cars.
Ford CEO Jim Hackett has defended the move by citing declining car sales across the industry and stating that most Ford cars are not profitable.
Last year Ford sold 209,623 Fusion sedans, beating nearly every sport wagon on the market, including the Subaru Outback.