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Ford Execs on Mustang Hybrid: "We'll Do Right" By Fans

Ford Execs on Mustang Hybrid: "We'll Do Right" By Fans

 Source:Automotive News | Publication date: Jan 14, 2017 | Author(s):Michael Martinez

Among the 13 vehicles that Ford has designated as candidates for electrification over the next five years, senior executives concede that the hybrid version of the Mustang may take some convincing.

Devotees of the iconic pony car are well-known for being passionately outspoken when it comes to design decisions. Mustang owners also tend to be unshakable in the belief that all-powerful gas engines are an integral part of the car’s DNA.

But Ford company officials speaking at the Detroit auto show are confident that the Mustang Hybrid will gain acceptance, much like the four-cylinder EcoBoost engine and independent rear suspension were after being introduced in the 2015 model.

Promising V8 power and improved low-end torque through the addition of its electric motor, Ford says that the Mustang Hybrid will continue to provide affordable, fun-to-drive performance without requiring any compromising design changes.

For Ford development chief Raj Nair, it all comes down to one simple goal: “As long as we stay true to why they’re buying the Mustang to begin with, I think we’ll do right by them.”

The Mustang Hybrid is expected to make its debut in 2020.

Read full article at: Automotive News »





 
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  1. ScarredKnight
    mrickan
    Purists may cringe, but they aren't the intended market and Ford isn't proclaiming the Mustang Hybrid to be the only version of the car that will remain.


    I think this is key here ... the Mustang Hybrid is only 1 version ... & it isn't turning the entire nameplate into front-wheel-drive, either. In my mind, I liken this to when so-called muscle cars 1st had a V6 (vs. the "traditional" V8). Growing pains initially, but will be OK going forward....

    Cort, www.oldcarsstronghearts.com

    pig&cowValves.paceMaker * 1979 CC to 2003 MGM + 81mc

    "Mistakes become regrets" | Carolina Liar | 'Show Me What I'm Looking For'
    mrickan
    Purists may cringe, but they aren't the intended market and Ford isn't proclaiming the Mustang Hybrid to be the only version of the car that will remain.

    Either way, hybrid and fully-electrified variations of performance vehicles are now an expectation. Ferrari and Porsche enthusiasts don't seem to be quibbling.
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