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Ford Aims For 13% U.S. Market Share

Ford Aims For 13% U.S. Market Share

Ford Motor Company told dealerships this weekend it plans to grow its retail market share in 2017. The company aspires to exceed 13 percent retail share, according to dealerships that attended a company meeting during the National Automobile Dealers Association meeting in New Orleans.

Finalized market share data for 2016 is not available yet, but Ford’s 2015 corporate report shows a total market share in the U.S. of 14.7 percent. The 2015 figure includes Ford and Lincoln products, as well as fleet sales. Historically Ford has not disclosed its retail–vehicles sold to actual customers–share.

Ford is planning on growing its retail share in 2017 with new, profitable products such as the redesigned Super Duty. Ford will also be launching the all-new Expedition later in 2017 that will likely yield retail share growth for the brand. The refreshed 2018 F-150 will also begin sales in 2017.

Dealers in attendance at the company meeting described it as positive and upbeat, while Ford said it will not be adding more dealerships to its distribution network to achieve share growth. The company says it is satisfied with its near 3,000 strong dealership network.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. megeebee
    Does that market share include Fleet, or is it a goal for Retail?
    That will be hard for Ford to do next year. I can definitely see it when the new Explorer, Aviator, Bronco, and Ranger drop though. Three of those four will be completely new entries.
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