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Confirmed: Ford EV Crossover Named Mustang Mach-E

Confirmed: Ford EV Crossover Named Mustang Mach-E

We’re just days away from the reveal of Ford’s first battery-electric crossover, but Ford is already showing off some additional details. The Blue Oval brand has confirmed the new crossover’s name, which will be the Ford Mustang Mach-E.

The Mach-E will mark the first time in 55 years the Mustang badge has been affixed to something other than a coupe, convertible or hatchback. It’s also the first time the badge has been found on anything with an electrified powertrain.

Ford has also announced interested buyers will be able to put down a $500 refundable deposit shortly after the Mach-E’s reveal on Nov. 17th. Reservations will be accepted in Canada, Europe and the United States. A full reveal of the Mustang Mach-E will occur three days later at the Los Angeles Auto Show.

Those putting $500 down won’t likely see their vehicle until sometime in 2020 as a 2021 model year vehicle.

Leveraging the Mustang nameplate for an electric crossover is a bold strategy on Ford’s part, and likely a gamble on a storied nameplate. At this time isn’t clear if Ford plans to expand the Mustang franchise further or if this is just the brand’s opening salvo into the battery-electric arena.

Ford is working with actor and former Ford employee Idris Elba to help reveal the Mustang Mach-E. Elba appears in a new, short video announcing the crossover’s new name (seen below).

Expect to hear all of the details surrounding the 2021 Ford Mustang Mach-E on the 17th. Stay tuned.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    I'll confess -- I don't get this. It feels like what Oldsmobile did in the 1980s -- name everything 'Cutlass'. Eventually, it dimmed the value of the name by spreading it out on so many different kinds of vehicles.

    The only way this does make sense to be is if this is a true performance CUV -- offering Mustang GT levels of performance. That's not impossible given the torque delivery and low-centre of gravity on vehicles configured like Teslas. But, even the, I'd rather the vehicle stand on it's own merits and build its own brand.
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