Ranger returns! Ford has formally taken the cover off the 2019 Ranger midsize pickup truck. While the new truck is similar to the Ranger Ford already sells overseas, the company says this one has been designed specifically for North America, down to an EcoBoost engine.
Ford is hoping to seize on the fact that sales of midsize trucks are up 83 percent since 2014, largely to the credit of General Motors’ reentry into what was a dying market segment back in 2015. In an attempt to snag some of the glory, Ford has crafted a midsize truck using a tried and true formula: F-150.
The company is making no secret of the shared DNA between Ranger and the F-Series models, a homage that is paid even in exterior design. Ranger appears to be sharing most of its exterior with the global model, but the front clip design does offer a unique twist that ties the truck to the 2018 F-150.
Similarities to other Ford products is carried on inside Ranger, where the dash panel design is similar to F-150 and the Edge. The interior is highlighted with seating for five, an 8-inch touchscreen with Ford SYNC 3 and optional LCD display in the gauge cluster.
“Ranger has always held a special place in the hearts of truck fans,” said Hau Thai-Tang, Ford executive vice president, Product Development and Purchasing. “The all-new Ranger is designed for today’s midsize truck buyer, delivering even more utility, capability and technology for those who blend city living with more off-the-grid adventures on weekends.”
Ford says the Ranger will initially be offered in XL, XLT and Lariat configurations. Specific Sport and FX Off-Road appearance packages will be offered on some of the trim levels. There’s no word yet on a Raptor version of the Ranger for North America.
For now, Ford says all Rangers will be powered by the company’s well-known 2.3-liter EcoBoost four-cylinder engine. So far the company is not releasing any specifications for the truck or engine, but in other applications this mill churns out around 300 horsepower, meaning it will be a formidable competitor to GM’s V-6 trucks. The 2.3-liter will be exclusively paired to a 10-speed automatic.
From a feature perspective, Ford is throwing most of its latest gear on the Ranger. The list of features includes standard automatic emergency braking, while things such as Ford’s smart trailer tow connector will also be offered.
Expect more details on the new Ranger as it nears its market launch later this year.