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Super Bowl Car Commercials Prove it Pays to Advertise

Super Bowl Car Commercials Prove it Pays to Advertise

 Source:WardsAuto | Publication date: Feb 7, 2017 | Author(s):Steve Finlay

According to tracking conducted by leading automotive websites Autotrader, Cars.com, Dealer.com and Kelley Blue Book, the nine automakers that paid for spots during the Super Bowl all saw significant returns in the form of online search traffic, with the sites registering the following results:

Autotrader

Lexus LC500 (+4,700%)
Buick Cascada (+4,175%)
Alfa Romeo Giulia (+2,628%)
Kia Niro (+789%)
Mercedes-Benz AMG GT (+673%)
Audi S5 (+236%)
Buck Encore (+112%)
Honda CR-V (+50%)
Lexus LS Models (+35%)

Kelley Blue Book

Alfa Romeo Giulia (+5,000%)
Buick Cascada (+1,371%)
Mercedes-Benz AMG GT (+900%)
Kia Niro (+488%)
Lexus LS Models (+413%)
Audi S5 (+182%)
Honda CR-V (+41%)
Buick Encore (+40%)

Cars.com

Alfa Romeo Giulia (+7,320%)
Audi S5 (+1,391%)
Mercedes-Benz AMG GT (+910%)
Lexus LS 460 (+888%)
Lexus LC 500 (+861%)
Kia Niro (+497%)
Buick Cascada (+424%)
Buick Encore (+59%)
Honda CR-V (+35%)

For its part, Dealer.com reported an 83% jump in site visits following ads aired by car companies during the game, with quality visits for buyers indicating a strong intent to purchase up 127%.

It is estimated that 111.3 million people tuned in to the championship football game, with 30 second commercials costing advertisers upwards of $5 million.

Read full article at: WardsAuto »





 
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  1. Andrew_L
    donmateo
    This...I'm on tons of websites building cars when I'm bored. Let's see sales traffic.


    Glad to hear I am not the only one who does that haha
    donmateo
    Andrew_L
    All well and good but how will it translate to sales?


    This...I'm on tons of websites building cars when I'm bored. Let's see sales traffic.
    Andrew_L
    All well and good but how will it translate to sales?
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