General Motors, Ford and Fiat Chrysler Automobiles have once again placed in the top 10 of Advertising Age’s annual list of the 200 Leading National Advertisers.
GM increased its total spending on advertising by 8.6 percent in 2015 to $3.5 billion, placing it in the No. 3 position behind Procter & Gamble Co. and AT&T. In comparison, Ford was ranked sixth, committing an additional 8.5 percent for a total of $2.68 billion spent on advertising, while FCA remained unchanged with a total outlay of $2.25 billion.
The three companies maintained their 2014 positions in the rankings, while other major automakers, including Toyota and Volkswagen slipped on the list. Ranking at No. 16, total ad spending at Toyota declined 14 percent to $1.8 billion in 2015. VW fell from the No. 44 position in 2014 to No. 51, reducing its spending by 7.9 percent to $858.1 million.
Among companies that gained ground in the rankings, Kia Motors Corp. rose 11 positions to place No. 68 on the list, with spending increasing 17 percent to $649 million.