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FCA Scales Back Alfa Romeo Growth Plans

FCA Scales Back Alfa Romeo Growth Plans

Fiat Chrysler Automobiles once had grand growth plans for its Alfa Romeo brand, but those plans are being scaled back as the automaker aims to focus on Alfa’s profitability. The changes mean at least two planned Alfa Romeo sports cars will never see the light of day.

Currently the Alfa Romeo lineup consists of only three vehicles; the Giulia, Stelvio and Giuletta compact hatchback. This after production of the 4C roadster recently ended and Alfa discontinued the Mito hatchback.

Back in 2018 FCA had rolled out a growth plan for Alfa Romeo that included scaling up the brand to seven models by 2022. This plan included a 700 horsepower 8C and a 600 horsepower unnamed sports car; both of which are now axed from the plan.

The 2018 plan also included a large SUV to slot above the Stelvio, this too has been shelved. Long wheelbase versions of the Giulia and Stelvio for the Chinese market have also been axed.

The Giulietta, which went on sale in 2010, could be discontinued as soon as next year, according to union sources in Italy, reports Automotive News.

All of these reductions net out to Alfa Romeo eventually having four models. Those four will be the Giulia, Stelvio, a new compact SUV and a new small SUV. Alfa’s electrification plans have also been scaled back, with a battery-electric version of the small SUV planned and a plug-in hybrid version of the compact being the only electrified Alfa’s in the new plan.

FCA says the revised Alfa plan includes a mid-cycle enhancement for both the Giulia and Stelvio in 2021. The brand’s new SUVs will begin showing up in 2021 and 2022.

FCA CEO Mike Manley announced the revised Alfa plan to investor during the company’s third quarter earnings call.

“I fundamentally believe in the brand but we must make sure that any investments that we make generate an appropriate return,” Manley said.

FCA’s goal with this plan to focus on profitability and reduce capital spending as the broader automaker invests in electrification technology.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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