It’s no secret by now: pickup buyers love luxury trim levels. Ram knows this, largely because 40 percent of Ram HD buyers are opting for the top-tier models. Nonetheless, the brand is rolling out a new Tungsten Edition version of both Ram and Ram HD to satisfy buyer’s never-ending appetite for luxury trucks.
Named after the element that’s harder than steel, the Tungsten Edition is based on Ram Limited, but positioned above the Laramie and Longhorn models. The Tungsten name is just hyperbole, Ram has given the grille on this truck a “tungsten finish” for a more luxurious appearance when paired with the blackened headlights pulled from the Ram Sport. A sportier hood on the 1500 model and blacked out exterior trim round out the exterior visuals.
Inside, Tungsten models gain unique, two-tone leather upholstery and unique carpeting. Real wood trim is also in tow, while this particular Ram is the first pickup on the market to feature a suede headliner.
The hidden agenda on Ram’s part is to help drive up transaction prices on the Ram, so it likely comes as no surprise that the Ram 1500 Tungsten Edition will start at $55,120; about a $3,000 increase of the Limited. In the grand scheme of luxury pickups, $55,000 honestly isn’t much these days.
The Tungsten Edition is not just limited to Ram 1500, HD buyers can also add it to the 2500 and 3500 models as well. It’s also optional on Crew Cab and Mega Cab models across the range.