Fiat-Chrysler has apparently altered course a bit when it comes to the future Jeep Wagoneer and Grand Wagoneer. In speaking with reporters today, FCA CEO Sergio Marchionne confirmed that both new Jeep products will be body-on-frame vehicles, a diversion from rumored plans to build both on unibody chassis.
Earlier this week FCA confirmed both new Jeep products as part of an investment announcement into the company’s Warren, Michigan assembly plant. Warren is a truck plant, so the announcement spurred speculation that the Wagoneer and Grand Wagoneer would be built on an actual frame. Today Marchionne confirmed it when asked.
Jeep will likely target the likes of the GMC Yukon and Yukon XL with the Wagoneer and Grand Wagoneer, respectively. Marchionne has stated in the past that is covets General Motors’ profitability on its full-size SUV lineup, so it seems plausible to assume FCA is going to chase after those profits with these new Jeep products.
Today’s confirmation does bring into question earlier remarks by Jeep CEO Mike Manley that the Grand Wagoneer could command high six-figure prices. While a loaded body-on-frame SUV will most certainly push close to $100,000, the concept of a $150,000 Grand Wagoneer seems a bit less likely as a body-on-frame SUV.