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Subaru Aims For Success With 2019 Ascent

Subaru is reentering the large crossover segment with the 2019 Ascent. Aptly name, Subaru is banking on the Ascent to generate some healthy new volumes to the brand as it seeks its share of profits from within the large SUV segment.  The 2019 Ascent is based on Subaru's existing platform that underpins the second-largest model, the Outback. This extended version…

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Here's the 2019 Subaru Ascent

Subaru will be revealing the 2019 Ascent SUV here in the next hour or so, but in the meantime a photo of the real-deal was snagged off the company's website (seen above).  The 2019 Subaru Ascent is an all-new, three-row crossover SUV slated to bookend the Subaru lineup in terms of size.  Standby for additional information. 

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2019 Subaru Ascent Teased

One of Subaru's most important new products is set to debut in a couple weeks at the Los Angeles Auto Show. In an effort to build interest, Subaru has thrown out a small teaser of its upcoming 2019 Ascent SUV.  Previewed by the Viziv-7 Concept at the New York Auto Show earlier this year, the Ascent will be the brand's large…

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Subaru Plant Prepares For Ascent

Subaru of America is expanding its U.S. assembly plant to accommodate an upcoming model. The company is shuffling assembly lines and adding space for its upcoming Ascent three-row crossover.  Subaru says it is investing $100 million into the Lafayette, Ind., plant and adding about 200 jobs. The additions will yield a total of 5,800 employees working in the facility to…

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Subaru Teases Sedan Concept For Tokyo Motor Show

Subaru will be leveraging next month's Tokyo Motor Show has the venue of choice for a new sedan concept. The company will preview its future lineup with what it calls a sporty sedan using the Viziv Performance Concept name.  The naming convention comes as no surprise. Intended as a combination of "innovation" and "vision," Viziv has been a badge utilized…

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Subaru's First EV Slated For 2021

Add Subaru to the ever-growing list of automakers working on a battery electric vehicle. The company says it is in the beginning stages of working on its first electric vehicle, which will be due out around 2021. Today's news out of AutoExpress echoes previous comments made by Subaru CEO Yasuyuki Yoshinaga, in which he stated the plan is to leverage…

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Subaru Teases New STI Model

Subaru has issued the above teaser shot of an upcoming new STI model. The company posted the photo on Facebook earlier this week and confirmed it plans to reveal the new model from its in-house tuning division on June 8th. As for the car, it appears to be a BRZ STI. Enthusiasts have been yearning for STI to get its…

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Subaru Considers Electrifying Current Models

Lacking in terms of electrification, Subaru Chief Executive Officer Yasuyuki Yoshinaga has detailed the company's electrification strategy in a recent Bloomberg report. The company, which does not have the massive R&D budgets of larger Japanese automakers, is likely going to electrify existing models versus producing all-new ones. Adding electric powertrains to existing models accomplishes a few goals for the company.…

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Subaru Ascends Into Big SUV Territory

Subaru is officially rejoining the three-row SUV space next year with the 2018 Subaru Ascent. The brand revealed a thinly disguised version of the SUV today at the New York Auto Show. This isn't the first time we've seen this vehicle. Subaru first played its hand with the Viziv-7 Concept it showed off last year. Technically today's reveal is still…

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