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Subaru Plant Prepares For Ascent

Subaru of America is expanding its U.S. assembly plant to accommodate an upcoming model. The company is shuffling assembly lines and adding space for its upcoming Ascent three-row crossover.  Subaru says it is investing $100 million into the Lafayette, Ind., plant and adding about 200 jobs. The additions will yield a total of 5,800 employees working in the facility to…

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Subaru Teases Sedan Concept For Tokyo Motor Show

Subaru will be leveraging next month's Tokyo Motor Show has the venue of choice for a new sedan concept. The company will preview its future lineup with what it calls a sporty sedan using the Viziv Performance Concept name.  The naming convention comes as no surprise. Intended as a combination of "innovation" and "vision," Viziv has been a badge utilized…

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Subaru's First EV Slated For 2021

Add Subaru to the ever-growing list of automakers working on a battery electric vehicle. The company says it is in the beginning stages of working on its first electric vehicle, which will be due out around 2021. Today's news out of AutoExpress echoes previous comments made by Subaru CEO Yasuyuki Yoshinaga, in which he stated the plan is to leverage…

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Subaru Teases New STI Model

Subaru has issued the above teaser shot of an upcoming new STI model. The company posted the photo on Facebook earlier this week and confirmed it plans to reveal the new model from its in-house tuning division on June 8th. As for the car, it appears to be a BRZ STI. Enthusiasts have been yearning for STI to get its…

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Subaru Considers Electrifying Current Models

Lacking in terms of electrification, Subaru Chief Executive Officer Yasuyuki Yoshinaga has detailed the company's electrification strategy in a recent Bloomberg report. The company, which does not have the massive R&D budgets of larger Japanese automakers, is likely going to electrify existing models versus producing all-new ones. Adding electric powertrains to existing models accomplishes a few goals for the company.…

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Subaru Ascends Into Big SUV Territory

Subaru is officially rejoining the three-row SUV space next year with the 2018 Subaru Ascent. The brand revealed a thinly disguised version of the SUV today at the New York Auto Show. This isn't the first time we've seen this vehicle. Subaru first played its hand with the Viziv-7 Concept it showed off last year. Technically today's reveal is still…

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New Subaru XV Features Similar Look, New Bones

Subaru's quest to refine its lineup has continued with the reveal of the all-new XV crossover. The company took the wraps off the XV Tuesday at the Geneva Motor Show, showcasing a car with a familiar look and all-new bones underneath. From a design perspective, there's no question this car is an XV. It doesn't look dramatically different than the…

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Subaru Spruces Up 2018 Legacy

Subaru has announced it will reveal a slightly revamped 2018 Legacy at next week's Chicago Auto Show. The 2018 Legacy changes are similar to those recently announced for the 2018 WRX and STI in terms of breadth as Subaru attempts to polish their products to remain competitive. The Legacy is one of only three sedans in the midsize segment that…

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