Home » GM » Cadillac

Cadillac

Cadillac Marketing Chief Resigning

Cadillac's chief marketing officer is leaving the brand on Jan. 31st. Uwe Ellinghaus has spent nearly four years at the company and has been responsible for transforming the brand's advertising strategy.  News of Ellinghaus' departure comes via and internal memo from Cadillac boss Johan de Nysschen, which was obtained by Automotive News. The memo states Ellinghaus is leaving the company for "personal reasons"…

Read More...

Cadillac Goes On Offensive With Lincoln By Throwing $5,000 At Escalade

General Motors is going on the offensive with the Cadillac Escalade just as rival Lincoln rolls out an all-new version of their competitor, the Navigator. The company has issued a memo to dealerships authorizing a new $5,000 rebate for buyers trading in a Lincoln product.  Specifically, the memo, obtained by Bloomberg, is nationwide and open to any Escalade buyers trading in…

Read More...

Cadillac Backs Off Virtual Reality Showroom

Cadillac has been keen on upgrading its dealership base to better compete with the distribution networks of the German luxury brands. Part of the brand's plans originally included transitioning small dealerships to boutiques with virtual reality showrooms, but thus far small dealerships are balking at the idea.  Leveraging VR technology is part of Cadillac's Project Pinnacle, a new program that…

Read More...

Cadillac Begins Rollout of SuperCruise Semi-Autonomous Driving Feature

Cadillac has officially started marketing the brand's new SuperCruise semi-autonomous driving feature. Buyers of higher-end trim CT6 sedans will be able to get the feature later this year as the brand rolls out the new feature. That said, Cadillac has altered the original plan to launch SuperCruise. From the first announcement, Cadillac has stated that SuperCruise will initially only be…

Read More...

Cadillac XT5 Gains Mild Hybrid System In China

Cadillac has utilized the Chengdu Motor Show to display a new mild hybrid variant of its XT5 SUV. The announcement marks the brand's first use of a mild hybrid system on any vehicle. Although scarce on official specifications, the engine works with the electric motor when the SUV picks up speed, increasing power and acceleration. The electric motor recovers excess…

Read More...

Cadillac Boss Discusses Upcoming CT5 Sedan, Brand Future

Cadillac President Johan de Nysschen has, again, spilled additional plans about Cadillac's future. Like most global brands, the brand boss has confirmed plans to realign Cadillac's sedan lineup and focus on SUVs and electrification going forward. "We have to rebalance our sedan portfolio," Johan de Nysschen told Reuters in interview. That rebalance is going to include an indirect replacement for…

Read More...

Cadillac Boss Says CT6 Won't Be Canceled

Cadillac President Johan de Nysschen says reports claiming the Cadillac CT6 could be on the chopping block are completely inaccurate. Speaking with Jalopnik the executive says he was surprised by the report, which claimed six GM sedans, including the CT6 and XTS, were under review for potential phase-out. “There is absolutely, if I could speak all capitals now, they’d be…

Read More...

2018 Cadillac XTS Gets a CT6 Makeover

We brought you unofficial images of the 2018 Cadillac XTS a few weeks ago, and it turns out those were accurate. This morning Cadillac has formally revealed the refreshed XTS, which actually makes the car look a lot like the larger CT6 sedan. A few new features and revisions round out Cadillac's one-off front-wheel-drive sedan. It really doesn't take a…

Read More...

Cadillac CTS Talks To Traffic Lights

Cadillac is currently testing the ability to have its vehicles communicate with traffic lights. The testing is occurring just outside General Motors' Warren, Michigan campus, where certain Cadillac CTS testers are talking to the traffic lights, showcasing vehicle-to-infrastructure (V2I) technology. Cadillac recently announced it would be among the first automakers to have vehicle-to-vehicle (V2V) communications as standard equipment on the…

Read More...

Welcome to AutoVerdict: News, Reviews, Community