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Lincoln Announces Subscription-Based Ownership Program

The Lincoln Motor Company is joining other luxury automotive brands by offering a new vehicle subscription program. Lincoln will pilot the program in California, which will be based on Ford Credit's Canvas program launched back in May.  Lincoln says clients will be able to select a month-to-month vehicle subscription that includes insurance, maintenance, roadside assistance, and vehicle pickup and delivery. So…

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Lincoln Ditches MKX With 2019 Nautilus

As confirmed earlier today with its leak, Lincoln has decided to ditch the MKX in favor of the 2019 Nautilus. Ford's luxury brand is utilizing its mid-cycle enhancement on its midsize crossover to change away from its MK naming scheme.  The Lincoln brand has finally settled on a new exterior design language, which was rolled out with the return of…

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Lincoln Teases Mystery Vehicle Bound for LA Reveal

The Lincoln brand may have already revealed one of its new vehicles bound for the LA Auto Show this year, but apparently there's more. Earlier today Ford's luxury brand teased another reveal in a very mysterious teaser video online that tells us virtually nothing.  Since the video shows virtually nothing about the vehicle in question, we're left only to speculate.…

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2019 Lincoln MKC Bows With New Face

Three years after originally launching, the Lincoln MKC is getting its first revamp. Ford's luxury brand has officially revealed the 2019 MKC, sporting Lincoln's new brand design theme molded on top of the existing MKC.  The primary change here is obviously the MKC's face. Lincoln has swapped out the hood, front clip and headlights with an all-new design that has…

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Report: Lincoln Planning All-Electrified Lineup

A new report suggests Ford's luxury brand Lincoln is planning to offer an electrified version of every product in the brand's portfolio. The plan allegedly calls for a hybrid or all-electric variant of every vehicle by 2022, a plan that would mirror that of most global luxury nameplates. The report out of Reuters cites unnamed sources familiar with Ford's product…

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2018 Lincoln Navigator L Bows

The all-new 2018 Lincoln Navigator bowed earlier this year at the New York Auto Show. Well, now the extended version of the luxury land barge has debuted in Black Label trim for those who want it all with a ginormous package. Much like the previous generation, the 2018 Navigator L is nearly one foot longer than the normal Navigator. The…

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Lincoln Claims Highest Luxury Buyer Loyalty

The Lincoln Motor Company is claiming it has the highest loyalty rate among new luxury-vehicle buyers in the first quarter of 2017. The claim is made possible by IHS Markit Loyalty data, which tracks people who already own the brand and then purchase the brand yet again during Q1 of this year. Given the brand's marketing focus in the recent…

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Lincoln Expanding Chauffeur Service

Lincoln has announced it is expanding its Lincoln Chauffeur service to San Diego. The luxury brand launched the service earlier this year in Miami as a test market for the service that allows Lincoln owners to summons a driver to drive them around and run errands for them. In the era of ride hailing services such as Uber and Lyft,…

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