When Karma Automotive begins selling its new Revero four-door coupe, it will be offered through a limited number of franchised dealers in key luxury markets in the U.S. and Canada.
Karma, which emerged from the remnants of Fisker Automotive, believes that the storefronts will provide a premium-level customer experience as the locations are already authorized dealers of marques like Lamborghini, Porsche and Rolls-Royce.
In addition to the company-managed stores, Karma will also operate “brand experience centers” similar to Tesla. The factory stores will provide low-pressure environments to showcase vehicles and promote the brand.
The Revero will be manufactured at a Karma facility in Moreno Valley, California. Availability of the production model has not yet been confirmed but pricing is expected to start above $100,000.
Karma is slated to unveil the Revero on September 8.