The 2017 Genesis G80, the first vehicle to be offered under the new Genesis marque, will be priced from $42,350 when it becomes available at the end of the month. The G80 replaces the 2016 Hyundai Genesis, which started at $39,700.

The base G80 is equipped a 3.8 liter V6 engine, rear-wheel drive and comes with a number of safety features, including automatic emergency braking, blind spot detection, rear cross-traffic alert, lane keep assist and departure warning, as well as an 8-inch touch screen navigation system outfitted with a rearview camera.

An all-wheel drive version of the G80 is also available starting from $44,850, as is a 5.0 liter V8 rear-wheel drive edition that starts at $55,500.

Genesis is also bundling customer service programs with the G80, including a mobile app which allows drivers to schedule service appointments, no-charge maintenance and a three year complimentary subscription to Genesis Connected Services.

The G80 is set to be joined in the Genesis lineup by two sedans, the G70, a new BMW 3 Series fighter, and the G90, formerly the Equus. Also planned are a mid-size SUV, reportedly based on the same platform as the G80, and a smaller SUV, which will likely share the G70’s underpinnings. By 2020 a “near luxury sports” coupe based on the G70 is also said to be on the way.