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Minor Change for Mini Logo

Minor Change for Mini Logo

BMW Group’s Mini brand is refreshing something other than one of its vehicles. The quirky small car brand is introducing a new corporate logo, which will begin to appear on vehicles in March 2018.

Seen above, the new logo is a mass-simplification of the current Mini logo. Sticking with graphic design trends, the new version is “flattened” and less three-dimensional than today’s version.

Mini says the change has been made to reflect the “authenticity and clarity” of the brand. While that’s a bit of a stretch, the new logo certainly does appear more modern.

From a practicality perspective, Mini also says the new logo will be capable of being placed on more surfaces than the current one.

While logos evolve over time, one can’t help but speculate that this one is signifying major changes for Mini going forward. The brand is exploring options of becoming an entirely electrified brand; a seismic change that would likely call for a new brand logo.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    When will they get a new design language :rolleyes:
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