The Shanghai Daily newspaper reports that two Chinese companies and one of their founders have been ordered to pay BMW the equivalent of $432,000 for attempting to cash in on the use of its logo.
Zhou Leqin is said to have set up “Deguo Baoma Group (Int’l) Holdings Limited” in July, 2008, an operating name that translates to “German BMW Group (Int’l) Holdings Limited.” The company then acquired and registered the trademark “BMN,” and designed a logo which bears a close resemblance to the marque used by the Munich-based automaker.
The trademark was then adopted by co-accused fashion company Chuangjia and used to promote products such as bags, clothes and shoes. Over time, Chuangjia then proceeded to make modifications to the trademark so that it more closely resembled the BMW logo.
The Shanghai Intellectual Property Court ruled that products sold since 2009 by Deguo Baoma and its associates that used the BMN trademark took advantage of BMW’s reputation and infringed on the trademark of the authentic logo.
Read full article at: Shanghai Daily »